CPG
Liquid I.V.
Liquid I.V.’s Hydration Multiplier is an electrolyte drink mix that used the science of Cellular Transport Technology (CTT) to hydrate faster than water alone.
The Challenge
Liquid-I.V. came to Pack as a fast growing CPG brand that was seeing growth across multiple channels. The D2C channel came with its own set of challenges, with a tech stack built on Shopify that was difficult to maintain and did not give their marketing team the agility they needed to deliver content appropriately. Additionally, their brand and mission was continuing to evolve and the website experience was not properly communicating that mission.
The Solution
Liquid-I.V. partnered with Pack to redesign their new brand vision and improve their technology stack and content workflow. Pack rebuilt their Shopify Plus implementation by removing their Wordpress integration, and instead building a headless Shopify PWA using Pack (utilizing Nextjs).
The Results
400%
Year on Year Growth
24%
Increase in Conversion
12%
Increase in AOV
The Scope
eCommerce Strategy
Figma Structure Support
Full-Stack Development
Product Architecture
Custom Third Party Integrations
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